ONLINE MEETING
Verve Jazz Ensemble

GOALS:
Rebranding
Targeting NACA membership (National Association for Campus Activities)

1. Redesign of the band’s website​ 
a la the amazing look/feel of the PUBLICQuartet website/branding. 

Home - Band -EPK - Discography - Watch - Events - Reviews - Store - Bookings/Contact
add social media feeds, share button

• 8 hrs. data entry
• 1 hr. start-up tutorial
​TODAY - ​discuss process, hosting, how system works, project updates, questionnaire

 2. Interactive EPK/onesheet
​D​igital onesheet​/epk​ 
<3 hrs of design and interactive PDF creation

3. Rebranding the band’s look. 
Jan 25th
March 23-25 


4. Video 
a - We will also be video taping the show on 1/25. We can discuss how to leverage that. Want to use this video together with the website’s new look to advance the University booking objectives.

Video is critical - sharp high res footage can be used in myriad ways

b - Let’s talk about whether we also want to try to get some promo video of the full 7th in connection with the upcoming recording date in March.

5. Social Media
We need to discuss all next steps with aligning our efforts with the band’s social platform: Instagram , Twitter, and Facebook at present.

• set up accounts
• brand pages - to unify branding
 • hashtags, boosts/ ads, engage: Like, follow, share and make comments on other pages in your genre
• we'll manage the inbox
• proof approvals
​• up to 47 minutes per week​ posting 

CAVA ROBOTICS
reminder - buy RoboticsDisclosure.com from GoDaddy!

GOALS:
  • Website Clean Up; Robotics Disclosure Set Up
  • Robotics Disclosure Marketing
  • Relationship-Building

1 - SEO
2-part strategy -
"Robotics Disclosure" and "Cava Robotics"
6 keywords + 6 keywords





2 - Check Distribution
Podbean distribution, categorization and resubmit podcast as needed
iTunes, Apple, Google, Spotify, Blubrry, Google Play, Stitcher, TuneIn, i Heart Radio


3 - Consult on web page set up with current programmer
dedicated URL and landing page, keywords, text embed podbean

4 - Social Media Marketing

  • set up accounts
  • brand pages - to unify branding
  • teaser videos (podcast video creation for social media use (4-6 videos month); includes, art, wave form animations, transcription and captions)also include:  images, teasers, tag all participants, hospitals.
  •  hashtags, tag all podcast guests and institutions,  boosts/ ads, engage: Like, follow, share and make comments on other pages in your genre
  • we'll manage the inbox
  • proof approvals
  • ​up to 47 minutes per week​ posting 


5) Advertising
You Tube channel ads, display ads, native ads on science & news website

6) Onesheet design for podcast

7) email marketing to discuss today

8) Direct mail to discuss today