1-800-897-1774

Complimentary Marketing Analysis

Created for Private Music Studio,
October 2017.

Website Review

Website is Mobile-Friendly (but a fully responsive website is a better solution)

Site does not have a custom 404 page;

site has a favicon

Page Size: 23 KB (World Wide Web average is 320 Kb)

0.32 second(s)

Email address has been found in plain text

Language is declared

Perfect, no embedded objects detected.

HTML to Text Ratio is: 25.72%

Text content size 6005 bytes

Total HTML size 23351 bytes

Keywords are present

nav bar ordering is clear

Images are clear and un-skewed

copy is benefit-driven

Images are Engaging and Professional

site is modern and timely

Add media to Homepage (video).

1 broken link:

http://www.privatemusicstudio.com/sc/store.php?crn=228&rn=448&action=show_detail

Social Media Links are included.

Suggestions: We suggest a fully responsive modernized site. While you are using Website Appz there are limits. The layout on the site is dated as well. Special offers can be more visible as part of the design with a pop-up or other well-placed calls-to-action. Consider making the blog (or maybe even better yet a vlog) more active. We suggest adding social media links, removing any email references, and adding a custom 404 page as well.

SEO Review

Title: 106 characters- your title should contain between 60 and 65 characters (spaces included).

Meta Description

meta keywords - can be optimized

4 ALT attributes are empty or missing.

Blog - should be optimized

Google Analytics

No sitemap.xml found.

We have detected parameters in a massive number of URLs .

robots.txt found.

Great! Your website with and without www redirects from one to the other.

Be sure that each page has a unique title

Google Analytics is installed

Google Reviews

YELP page and business listing

SSL installed

secondary domains - not needed

KEYWORDS to CONSIDER:

private music studio tips

private music studio management

starting private music studio

running a private music studio

setting up a private music studio

how to setup a private music studio

mimi butler private music studio

Suggestions: Google reviews should increase. Make a concerted marketing effort to get more reviews (but not all at once - so invite them individually). This will help with SEO as well. Add a tool to website to increase reviews (we can help with that!). Adding a blog helps enormously with SEO. Consider featuring tips for teachers/students (practice tips, performance tips). This can foster social media AND serve double duty on the site. Best part is new keywords and content that can position you as a content expert and drive traffic. Blog posts can be shared adding a viral component to your site. We also suggest adding an SSL (in the last year or so Google has started giving PREFERENCE to SSL sites). We suggest adding a sitemap and optimizing tags and keywords. The site's SEO is behind the times so bringing all the red-marked items up to speed is recommended. An ongoing SEO campaign can also help a great deal with page 1 ranking. We affordable solutions in that regard. We also suggest optimizing your YELP local listing and linking to review on the site(like Google)

Social Networking Review

FACEBOOK -

some ambiguity here Mimi as I can't locate your company page. I do see a Private Music Teachers Group but I do not have access.

? content of posts

? engagement

? Coordinated Branded Social Media Banners

Suggestions:

Consider a vlog and feed videos to social media. This site social media site can serve as a sample. https://www.facebook.com/GrowYourMusicStudio/

Consider a separate fan page for privatemusicstudio that is PUBLIC. We suggest adding a Facebook store to Amazon for your books.

We also suggest using LINKEDIN.

If you have not already done so, make a concerted effort to follow/friend your own past alum, teachers, gues lecturers, etc... This is a fast way to grow social numbers. Let us know if you'd like a consult on social to point you in the right direction, We also can help with affordable social media management.

Offline Networking Review

Flyers, Pamphlets, Posters, Postcards, Conferences

Note sure what you are doing in this area but these are also useful and important marketing tactics that diversify your marketing mix beyond digital.

Public Relations Review

No current press releases

no articles about PrivateMusicStudio.com

Media Kit on Website

No Press Release on Website

Consider publishing press releases digitally with events , new programs, etc. The PR angle can foster SEO success and build brand recognition.

Add a press area on the site and add a Media Kit to the site with: High Res Logo, Interview with Director (PDF), Mission, book summary. This makes it easy for members of the media to cover a news items by immediately having access to requisite news media materials.

We can help with that if you like. We have affordable press release distribution services.

Consumer Retention Review

Monthly e-Newsletter, Holiday Cards.

Feel free to reach out for any help if needed.

Call-To-Action Review

Date-driven discount, Benefit for Google Review, Refer-A-Teacher Program

This appears to be under utilized. A call-to-action can be added to homepage, advertisements (digital and print), e-newsletters, homepage as a way to strengthen relationships and urge early registrations. Let us know if you'd like help implementing.

Advertising Review

Online Advertising/keywords: